About Us

Encounters that make an impact

FOUNDUQ is a digital funduq inspired by the historic caravanserai: a welcoming courtyard where travelers, makers, and artists meet. We surface places, experiences, flavors, and memories that support communities, celebrate culture, and protect the environment across the Arab world.


Our Vision

To be the Arab world’s go-to destination for responsible discovery—connecting people to places and stories that keep culture alive and generate lasting local value.

Our Mission

We help you choose journeys, cultures, and flavors that make a real difference—through trustworthy content, practical guides, and transparent signals—so every experience becomes an encounter that gives back.


What you’ll find

  • Destinations — City/country guides, impact-positive stays (riads, ecolodges, guesthouses), and low-carbon ways to get around.
  • Cuisine (Flavors) — Dish and tradition stories, producers & co-ops, and community-run places to eat.
  • Culture — Music & festivals, artists & collectives, venues & cultural spaces, crafts & living heritage.
  • Experiences — Nature & coast, medina walks, wellness & hammam, hands-on workshops, and curated Trails.
  • Guides — Travel with impact, choosing impact stays, respectful etiquette & photography, rail/bus essentials, accessible travel, and safety.

The Impact Card (how we rate and why you can trust it)

Every feature includes a simple Impact Card showing four signals:

  1. Community — Who benefits locally? Jobs, inclusion, short supply chains.
  2. Culture — Heritage care, local content share, crediting and co-creation.
  3. Environment — Energy/water/waste practices; lower-carbon transport options; seasonal sensitivity.
  4. Transparency — Sources, last update, and proof links.

We update cards regularly and disclose partnerships clearly.


Editorial principles

  • No pay-to-play for baseline listings — inclusion is free and reviewed.
  • Clear sponsorship labels — support never overrides standards.
  • No extractive storytelling — ask, credit, link to book/buy locally where possible.
  • Lower impact by default — we nudge walking, cycling, rail, and bus.

How you can contribute

  • Submit a place or experience you believe creates positive impact.
  • Join the newsletter for new Trails and fresh guides.
  • Share updates and corrections from the ground.
  • Collaborate — photography, writing, field research, or partnerships with festivals and co-ops.

Why FOUNDUQ?

Because a journey is richer when it benefits its hosts. Here, a visit becomes a relationship—and a memory becomes a good impact on people, culture, and nature.

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